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Job Details

Social Media Manager (contract)

Location   TORONTO , Ontario, Canada
Category   Marketing
Job Opened   03/03/2017
Education   Bachelor's Degree
Job Number   170002BX
Job Type   Auxiliary

Job Description

Company Description

Hudson’s Bay Company is one of the fastest-growing department store retailers in the world.  In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.  


 Role Mandate:

We are currently seeking a Social Media Senior Manager for Hudson’s Bay. This person is an expert in social media and digital marketing, a strong strategist and leader that can develop, lead, and execute social media marketing strategies for Hudson’s Bay.   

 

Responsibilities: 

• Develop Social Media strategy and lead the charge in execution of social media management. 

• Manage, monitor, create and execute campaigns across social media platforms such as Twitter, Facebook, Pinterest, Instagram, Vine, & YouTube.  Delegate roles amongst team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms 

• Understands social metrics through the use of Sprinklr.  Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance 

• Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making 

• Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about 

• Be an expert in digital communication and social media subject matter expert by staying abreast of and maintaining a deep knowledge of social media trends, strategies, platforms, tools, best practices, etc., helping define future strategies and what’s next for the brand 

• Work with Merchant and marketing teams to develop monthly content calendar for all social media platforms. 

• Blogger Relations – leveraging partnerships to develop cross promotional opportunities 

• Manage social media agencies and budget 

• Work closely with Customer Service to monitor and respond on our social channels, providing prompt, accurate customer service to customers. 

• Curate relevant content for our social channels. 

• Contribute with creative ideas on how to leverage social media to help achieve business and communications objectives 

Qualifications

• Outstanding ability to think creatively, identify and resolve problems 

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere 

• Ability to clearly and effectively articulate thoughts and points with excellent communication skills 

• Excellent analytical, organizational, project management and time management skills 

• The ideal candidate must be able to work in a professional, fast-paced environment and be willing to deal with shifting priorities 

• Minimum 7 years of experience in social media marketing, public relations or related field 

• Minimum 5 years of experience managing people 

• Demonstrated experience performing as part of a highly creative team within in a fast paced technical environment 

• Superior experience with social media communications and emerging trends 

• Experience with social media listening and reporting tools is an asset 

• Experience with social, and search campaign measurement or statistics