Job Details

Specialist, Digital Marketing

Location NEW YORK , New York , United States
Category Marketing
Job Opened December 6th, 2018
Education Bachelor's Degree
Job Number 18000EGG
Job Type Full Time

job description

Who We Are:

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.



Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world. Our leading banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group Galeria INNO.



We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.



A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment.


What This Position Is All About:

The Digital Marketing Specialist reports into the Digital Marketing Manager and will be a key contributor driving sales via email, site content and promotion setup, collaborating with the Marketing, Merchandising, Creative, Quality Assurance, Analytics and IT teams to deliver promotional support for omni channel initiatives. This role will be point person to support the daily execution of marketing and trigger emails, online promotion setup, implementation and tracking results of emails and promotions.


Who You Are:

  • Bachelor’s Degree from an accredited four-year college or university (Business or marketing degree preferred, Digital commerce experience preferred but not required).
  • Minumum 2 years of marketing experience
  • Careful attention to detail without sacrificing deadlines.
  • Fluency in Excel, Word and PowerPoint.
  • The ability to analyze large amounts of data into key insights in a timely fashion and communicate results in an organized and concise way.
  • Good interpersonal skills and the ability to work in a corporate work environment with multiple stakeholders. Strong verbal and written communications skills are a must. 
  • Cheerful, can-do attitude


As The Digital Marketing Specialist, You Will:

  • Support and communicate promotions through omni-channels; through email, on site, and full line Saks Fifth Avenue Stores, ensuring cohesive messaging throughout.
  • Management of email reviewing, including timely completion of Creative Briefs, collaborating with Creative and internal teams on content, obtaining timely approvals on email content from Leadership and working with quality assurance teams to test email assets.
  • Work closely with ESP to plan and launch daily emails and A/B tests. Help manage vendor relationship with Cheetahmail –’s email vendor of record.
  • Analyze trends, performance and effectiveness of emails, push, SMS, and promotional content, making thoughtful recommendations to management for future execution.
  • Proactively resolve problems and roadblocks in order to keep work flow on schedule and escalate higher level conflicts to manager for resolution.
  • Collaborate with Loyalty teams to develop program execution, features and functionality that support business initiatives, campaigns and promotions.
  • Partner with store managers across all Saks Fifth Avenue stores to develop and implement marketing plans to support priority events, public appearances and collection launches
  • Develop automated email triggers based on site and app activity and/or customer preferences by partnering with the Analytics team and external vendors


Your Life and Career at HBC:

  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner- operator!
  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.
  • A culture that promotes a healthy, fulfilling work/life balance
  • Benefits package for all eligible full-time employees (including medical, vision and dental).
  • An amazing employee discount


Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

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