Job Details

Vice President, Marketing Strategy

Location NEW YORK , New York , United States
Category Marketing
Job Opened January 23rd, 2019
Education Bachelor's Degree
Job Number 190000I2
Job Type Full Time

job description

Who We Are:

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.

Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world. Our leading banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group Galeria INNO.

We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment.

 

What This Position Is All About:

HBC seeks a visionary VP, Marketing Strategy with a proven track record of creativity, organizational leadership, and innovation at the highest levels of the fashion and retail industries. Reporting to the SVP, Marketing and Digital for the Saks Fifth Avenue Banner This position is responsible for leading, managing and executing banner marketing strategies and serving as the partnership hub between the store and the Marketing team with overall accountability for execution of all Marketing promotions for the banner.

The VP, Marketing Strategy will oversee and develop all annual and seasonal sales and promotions strategies and plans based on an understanding of the brand, retail environment, merchandising, and commerce priorities. In this role, he/she will need to be able to work effectively cross functionally. This is a leadership role and the candidate must be able to oversee the brand’s promotional strategy and development through the successful execution of marketing plans, events and achievement of desired business outcomes. He/she must have a strong business acumen and be able to lead and influence individuals and teams, while driving results through teamwork and collaboration within an integrated marketplace.

The ideal candidate will have deep experience in either the fashion, consumer retail, or marketing industry. He/she will need to be passionate about retail, a cultural innovator and a leader in the industry to help us reinvent why consumers go to retail. The candidate will have a strong strategic orientation, excellent communication skills, and will be comfortable motivating, leading and inspiring in a matrixed environment.  He/she will also need to be a strong collaborator and influencer with all levels of the organization, including executives.

 

Who You Are:

  • Understands banner positioning and strategy thoroughly; has solid competitive knowledge
  • Ability to develop breakthrough promotional marketing plans that build the business and banner
  • Proven track record of evaluating and elevating creative and media to inspire consumers to act
  • Proven ability to inspire, collaborate with, and influence business partners
  • Proven ability to navigate and succeed in a highly matrixed organization
  • Proven ability to analyze data and develop actionable insights
  • Ability to represent the voice of the customer in strategic business discussions
  • 10+ years marketing/retail/agency experience in positions of progressive responsibility
  • Proven success in marketing, brand management, or account management
  • Bachelor degree in Business, Marketing, Communications or a related field
  • Track record building effective relationships with internal and external partners
  • Experience working with and directing creative and media agencies
  • Strong understanding of retail, commerce, and consumer experiences
  • Ability to make quality decisions and creative problem-solving solutions in a fast-paced, deadline-oriented environment

As The Vice President, Marketing Strategy You Will:

Promotions & Marketing Strategy:

·         Oversees all sales and promotions strategy efforts across Saks Fifth Avenue and manages the digital marketing budget.

        Determine the strategy, priorities and tactics across all promotional levers, inclusive of public promotions, CRM-based offers, loyalty promotions, digital-only offers and partnerships with external parties (e.g., financial institutions) to maximize ROI and brand image

·         Allocate the digital marketing budget based on ROI while balancing short and long-term revenue, EBITDA and customer goas

  • Proactively drive the marketing strategy and execution to drive the growth of overall banner business including in-store and digital.  Oversees marketing activities that leverage customer insights to identify partnership with digital.
  • Determines the preferences and needs of their internal banner customers and acts as a trusted partner and leader as well as incorporates client-centric feedback and concerns.
  • Accountable for the highest level of operational excellence by monitoring and trouble shooting before, during and after marketing promotions. Resolves or directs issues to appropriate organizational problem solvers (i.e. IT, Public Relations, Communications, Digital).
  • Partners with the Banner Marketing Lead to understand insights into future initiatives, as well as hindsight of past successes and opportunities. Develops an understanding of facts and observations from cross-departmental meetings and integrates into future marketing strategies.
  • Ensures adherence against set budgets and ensures accurate expenditure tracking records are maintained.
  • Excels at communicating big ideas and leading meetings and presentations. Highly articulate in all areas of brand communication, including writing decks, releases, and recaps.

Collaboration & Communication:

  • Fosters and develops effective working relationships and monitors and manages internal client expectations.
  • Prepares and presents ongoing performance reviews  - successes, KPIs, and areas for improvement.
  • Works cross functionally with leaders of the company to ideate towards the evolving retail landscape.
  • Works with internal teams to support development of seasonal fashion, editorial and merchandising stories and the cross-departmental initiatives to support that strategy.
  • Partners with buying, planning and marketing teams to develop compelling merchandising and editorial initiatives, incorporating trends, seasonal and retail occasions, brand and third-party partners, and other content designed to increase traffic and drive conversion.
  • Collaborates with marketing team to integrate brand and cross-channel efforts, focused on measurable brand, engagement and conversion goals.

How Often You May Travel:

  • 5% within North America

Your Life and Career at HBC:

  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner- operator!
  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.
  • A culture that promotes a healthy, fulfilling work/life balance
  • Benefits package for all eligible full-time employees (including medical, vision and dental).
  • An amazing employee discount

Thank you for your interest with HBC. We look forward to reviewing your application.

 

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.


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