Job Details

Digital Marketing Specialist, Search

Location NEW YORK , New York , United States
Category Marketing
Job Opened June 29th, 2020
Education Bachelor's Degree
Job Number 2000021E
Job Type Full Time

job description

Who We Are:

HBC is a diversified global retailer, focused on driving the performance of high quality stores and omni-channel platforms all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.

Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with nearly more than 300 stores and approximately over 35,000 employees around the world.

Our leading businesses banners across North America and Europe include Hudson's Bay, Saks Fifth Avenue, and Saks OFF 5TH.

We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment

What This Position Is All About:

The Digital Marketing Specialist - Search will be responsible for supporting the Saks Fifth Avenue Digital Marketing team.  This role will report into the Manager, Search.  The Specialist will have ongoing interaction with cross-functional teams across the organization including but not limited to the Ecommerce, Creative, Integrated Marketing, and Analytics teams.  The successful candidate will work to accurately and efficiently express HBC’s marketing position, helping to drive results online and in our stores.

Who You Are:

  • You are agile and action oriented

  • You are always focused on the customer

  • You have excellent time management and communication skills 

  • You have a strong attention to detail 

  • You have a analytical mindset, and are able to draw conclusions based on available data

  • You have superior attention to detail and are comfortable working in a fast-paced environment 

  • You have a proven analytical mindset, with a quantifiable track record of success in making data-based decisions

You Also Have: 

  • Bachelors Degree

  • 2-3 years of digital performance marketing experience, including search marketing (agency and/or retail experience a plus)

  • Experience with Google AdWords, Bing Ads  Prior use of a bidding tool such as DoubleClick Search, Marin, or Kenshoo

  • Knowledge of online analytical tools like Adobe Analytics/Omniture, Google Analytics

  • Experience with other Google Ads products (YouTube, display, gmail) or media buying platforms (DSPs, social platforms) a plus

  •  A willingness to initiate change as the company grows to streamline processes and improve efficiencies

  • Experience managing campaigns in Search Engine Marketing platforms (e.g., Google AdWords, Bing Ads)

  • Knowledge of online analytical tools a benefit (Adobe Analytics/Omniture, Google Analytics)

Your Life and Career at HBC:

  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator

  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate

  • A culture that promotes a healthy, fulfilling work/life balance

  • Benefits package for all eligible full-time employees (including medical, vision and dental)

  • An amazing employee discount

  • 1-2 years of digital marketing experience, particularly with SEM/SEO

  • Strong understanding of Google Adwords

  • Prior use of a bidding tool such as DoubleClick Search, Marin, etc.

  • Experience with Omniture, Google Analytics, or another web analytics tool

  • Understanding of the E-Commerce retail landscape

  • Excellent English, written and oral

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